Kforce

Trade publications targeting healthcare professionals are littered with recruitment ads featuring smiling nurses, doctors and office workers. The provocative image in this ad stops readers in their tracks. The copy deftly delivers the message that only the best need apply, appealing to the egos of potential applicants and maintaining Kforce's image as an industry leader.

BG & P

Digital technology is making one-on-one marketing not only possible, but affordable. Here, individually personalized, digitally printed postcards drove recipients to their own individualized websites to enter a sweepstakes. This allowed client Binder Graphics & Packaging to capture email addresses for future email marketing efforts.

ROHO/Merlin

Besides stability and comfort, wheelchair users must also concern themselves with protecting their skin from damage. The pixilated image in this ad mirrors the square Merlin sensor pad and creates a portrait of the peace of mind the Merlin delivers.

BASF/Whitmire Micro-Gen

The problem with most fly traps is that they look like fly traps. BASF's Whitmire Micro-Gen has developed a line of traps that don't. So they can be used in restaurants and other public spaces without embarrassment. The sophisticated hero shots in these ads play up the beauty of the Vector traps, and the headlines drive home the benefit.

ROHO/RHE

ROHO, the industry leader in wheelchair cushions, teamed with rival Jay to create a hybrid product combining their individual technologies. This ad graphically demonstrates why both technologies are important.

Keller

Grinding your teeth not only damages tooth surfaces, but can lead to a host of health issues. The visual in this ad graphically reminds dentists of this fact and demonstrates how a simple, inexpensive appliance can solve many of their patients' problems.

ROHO/Airhawk

As every motorcycle rider knows, the joy of long rides is often tempered by the butt numbness they can cause. In this ad, instead of selling Airhawk as the industry-leading butt cushion it is, we positioned it as freedom of the road.

Simpler

Simpler Consulting is in the business of helping businesses and organizations simplify their processes through Lean Transformation. But their own website didn't communicate this in a clear, simple manner. We gave them a clean, organized design and concise copy that speaks effectively to the different industries they serve and reflects their leadership position.
http://www.simpler.com

AFB

The driving force behind AFB’s success as a world leader in pet food flavorings is the depth of its Research and Development team. AFB originally wanted a single ad about research, with a yearbook style photo of the entire team. We convinced them to do an ad campaign highlighting individual scientists, to let their passion and dedication speak for the company’s strength.

Stihl

Stihl chainsaws are number one for a reason. People who buy them demand the best and take great pride in the work they do. In this ad, the Stihl chainsaw is an extension of its owner. It’s no longer about what a saw can do, but rather what you can accomplish with it.

Unico

Sometimes, function can follow form. With the unparalleled flexibility of Unico’s heating and cooling systems, architects don’t have to design around cumbersome HVAC systems when building high-end custom homes. We shot the picture on location to dramatically demonstrate that fact.